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Offering the support, network and expertise to help achieve your business potential

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Become an O’Brien Electrical & Plumbing Member

When you join O’Brien, you’ll become part of a growing support network, backed by a well-known and trusted brand. 

It’s still your business, and you’ll still deliver the same personal service with your local team to your local community – but you’ll now have access to our systems, services, resources and support to help give you more room to grow and evolve your business.

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How O’Brien can help to grow your business

Together, we will work to help ensure your business is well connected, supported and moving forward by offering you the following benefits:

Brand Power

As part of our nationally recognised brand, you’ll gain access to a greater number of job prospects and working partnerships.

O'Brien Network

Through our extensive Member and supplier network, you’ll find opportunities for support and collaboration.

Systems

You’ll have access to our established set of systems, tools and resources to help drive your business development forward.

Mentoring & Support

With your dedicated Area Coach, you’ll receive ongoing business coaching and guidance to help you achieve your business goals.

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Member Stories & Testimonials

"We have grown progressively and have built the business up to a great size and reputation. The business has come so far in the years of ownership and all I can say is, it only goes up from here.”
July 2021

Ben McIntosh

O’Brien Electrical Bundaberg

Jon Schafer

O’Brien Plumbing North Wollongong

"Networking, camaraderie and access to the collective knowledge from both other Members and the Support Team for me, is the best part of being a part of the Group. You just can't put a dollar figure on it."
October 2021

Paul Harty

O'Brien Electrical Greensborough

Peter Brown

O'Brien Electrical Moonah

  • Members*¹

    140+

  • Member Staff

    1,700+

  • Consolidated Revenue*²

    $335M

  • Customers Served*³

    146K+

  • Invoices Raised*³

    233K

*¹Members under the O'Brien & Laser brands. *²Annual revenue for O'Brien & Laser Franchisees FY 2020-21. *³FY 2020-21, Customer invoices FY 2020-21.

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A case study into how O’Brien supports Members

Business Coaching and Support

Since Ben Carrick joined our network in 2016, he has grown his local business from 15 staff to 25, increased his revenue by 170% and expanded to form O’Brien Plumbing & Roofing Coffs Harbour South. 

“With support from my O’Brien Area Coach, I’ve been able to pull apart my business and really get to know my numbers and where my work is coming from, helping me to grow.”

Data extracted July 2021

Innovative Systems and Resources

With the assistance of O’Brien’s systems and resources, Ben has now acquired a larger premises, built a higher profile in his area through advertising and implemented a full stock control system.

His business is now less reliant on his daily involvement so he can focus on managing the business and driving efficient operations and growth.

Extensive Network

Not only has our network provided Ben with the support and resources to help develop as a business owner, but it has also given him access to more job opportunities and allowed him to grow his team, as well as collaborate with fellow Members and suppliers to expand his serviceable area.

FAQs

As an O’Brien Member, you will have access to a national and respected brand, our business model, our wealth of experience and our extensive industry network. This includes: An Onboarding Specialist Your Onboarding Specialist supports your integration into the network for your first 12 months. This includes systems implementation, branding changeover, supplier changeover, financial analysis of the business and reporting. The Area Coach will then take over after 12 months.  A Dedicated Area Coach Our Area Coaches travel to you for training and support. They perform regular check-ins with you, monthly reviews and discussions around financial results, as well as quarterly business planning sessions and annual strategic planning and budgeting meetings to help you. Additional financial and business support Accelerator and Incubator Groups to foster business growth and acceleration. You can also access regular webinars and recordings on various business, financial, team and performance topics. Marketing resources and support You will have access to 1:1 education sessions, marketing webinars, resources and training on marketing best practices and systems. Business systems - the full suite of platforms and software We provide you with an array of systems and tools to use in the running of your business. This includes job management software, accounting software, financial analytics and benchmarking, HR Software, Staff Recruitment software and more.
Unlike other franchise models, there are no geographical limitations. This means O’Brien Electrical & Plumbing does not restrict Members from trading in any location. As part of the O’Brien network, you can continue to trade in your current area, while also receiving the support and resources to help expand your serviceable area as you grow. Members are also able to advertise and service any area they wish. This is what sets us apart from other franchising groups.
The onboarding process to join O’Brien Electrical & Plumbing network typically takes around 8-12 weeks. During that time, you’ll have our support every step of the way with a dedicated Onboarding Specialist.
8-12 weeks from the initial point of contact through to issuing documentation. This gives us time to understand your experience, the ins and outs of your business and your goals and ambitions. We also assess your business to identify how we can help you grow and evolve. Every business is different and at different stages of the business ownership journey. Our model is not the right fit for everyone.
Every business is unique and so we treat every opportunity differently. However, we do have a monthly Member fee, which will vary depending on the size of your business.  Get in touch with our team and we can discuss your circumstances, your business and the details involved. At no point is there an obligation to join, so you can feel free to contact us and discuss your options. We can provide full transparency over costs and more at this time.
O’Brien uses multiple Cloud Based systems across job management, inventory control, staff recruitment, marketing and accounting. We use them because they are all tried and tested and user-friendly – meaning they are excellent tools that work to help your business grow. You and your team will have access to training and resources to help you.
Not only do our Members have the opportunity to work together and collaborate on jobs, but O’Brien Electrical & Plumbing also hosts a number of networking sessions and award evenings every year to help bring our Members together. We hold an Annual Advantage Conference each year, as well as regular seminars, regional meetings, social events and supplier functions. We believe in the importance of building strong relationships amongst our Members to grow and learn from one another, as well as provide a sense of comradery and fun.
Yes, as part of joining our network, your business brand will become part of the O’Brien brand. This is one of the advantages of joining, as our brand is well-known and established in the community.

Even though your brand is O’Brien, it’s still your business and you will still have the same level of autonomy to run your business. You will keep the same team and still provide great service to the same area.

The main difference for your business is that you will gain the opportunity to implement systems and resources in your operations to help drive the evolution of your business under the O’Brien umbrella.

It’s still your business – just backed by the respected O’Brien name.

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