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Articles / Marketing

Meet Mark - Our Technical Trainer and Voice of Our New Radio Campaign!

25 March 2021

Meet Mark – Our Technical Trainer and Voice of Our New Radio Campaign!

Mark ‘Camo’ Cameron is a much loved technical trainer who has been part of the O’Brien® team for 27 years. He has been the face and voice of the brand numerous times for past advertising campaigns and it’s a role he reprises this month when the latest radio ads from O’Brien® hit the airwaves. 

Mark is the expert featured in our new 15 and 30 second radio ads that are playing on radio stations across NSW and QLDThe purpose of the ads is to reinforce the message that chips on your windscreen could crack at any time, and therefore the importance of getting chips repaired before they do. 

‘With international travel still not back on the cards, we know a lot of people will be driving to holiday destinations within Australia this year. It’s much easier and quicker to get a windscreen chip repaired than to have to replace the entire windscreen and we hope these ads will remind people to get the repair done before they pack their bags,’ said Vivian Oppl, Group Marketing Manager.  

Mark was first thrust into the spotlight in 2008 when he was tapped on the shoulder to be part of a radio ad. Since then he has featured in several TV and radio marketing campaigns, a couple of which you can see here!

Mark TV Ad 1

Mark TV Ad 2

Having had that previous experience, Vivian was keen to cast Mark again in the new ads. 

We think it lends credibility to our advertising to feature one of our techs and Mark is a hugely likeable personality. Spassionate and knowledgeable about O’Brien® and the business. He has a warm, natural way of presenting information that is so quintessentially Australian,” said Vivian. 

In his 27 years with the business, Mark has worked as a mobile vehicle glass technician, a senior branch technician and now, a technical trainer.  

O’Brien® has approximately 7 technical trainers across the business. Mark is part of this team whose responsibility it is to train all new O’Brien® AutoGlass technicians on all elements of windscreen repair and replacement and most recently, driver safety system recalibration. The technical trainers are experts on existing technology and have their fingers on the pulse of the new technology and products out there to further improve the process. 

What Mark likes most about the business is the people at O’Brien® and the fact he’s solving problems for customers.I work with a great team and really love the work I do to help constantly focus on always improving standards and the service we provide our customers.’ 

Outside of work, you’ll find Mark on the tools at his own house or on the golf course. 

And if you do need a windscreen repair or replacement, you can always call O’Brien® on 1800 059 829 to book it in. 

 

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